7-20-01 Latest News

Cellphone Rings Link
BadTaste_nz @ 12:47 am EST

Straigh from the 'Northern Advocate':


Marketing for Peter Jackson's $650 million The Lord Of The Rings trilogy has gone hi-tech, with plans to message mobile phone users.

People will be able to have quizzes,polls,news,pictures of the film characters and even special ring times sent to their mobile phones in the build up to the first instalment's release in December.

The Service will be available to mobile phone owners in Europe, the US, and Asia from september.

The films New Zealand distributor, Roadshow Film Distributors, said this week it was possible Telecom or Vodafone would provide the service in New Zealand.....

The company had access to about 120 million mobile phone users around the world, but predicted interest in The Lord Of The Rings would boost those numbes to about 300 million.